It thus refers to the Usability Functionfeatures of the entire process of abstracting, implementing & testing hardware and software products. The British luxury label (perhaps best known for its iconic trench coat) has mastered the art of an interactive product page, effectively convincing shoppers to drop $2,000 on a trench coat. 1. Rent the Runway lets women rent clothing for special occasions, or just for everyday life. The page features a slider that lets you adjust how many cards are in the wallet. Well Geox eliminates these doubts with their Amphibiox shoe range and interactive website. For more information, check out our privacy policy. Even a 600-page publication will become a handy reference tool. Have you ever eyed a great pair of shoes but did not buy them because they would “get ruined in the rain” or “be too hot for the summer”? What’s the solution? 7 Awesome PR Tools Discover 7 PR Tools To Use Every Day in 2021 Get more orders with your online catalog Near the bottom of the product page, it has recommended products and a list of the other garments worn by the model, in case a shopper wants to get the complete look. The fun thing about shopping in a brick-and-mortar store is that people get to touch the products they’re considering purchasing. A clear “Buy Now” CTA pushes the consumer fast and easily to the next step of the funnel. Even better, the brand has an interactive product page that illustrates the difference between it and the average wallet. There are probably thousands of different wallet brands out there, so Bellroy had to do something to distinguish itself from the rest. APPS. We're committed to your privacy. about our relevant content, products, and services. Apps. communications at For instance, an interactive video ad can be a mobile playable ad on Facebook. The brand isn’t just selling a trench coat — it’s selling a style. Thanks to text search, interactive table of contents, and thumbnails, buyers can easily navigate around your online product catalogs. Using the campaign titled #NYCTakeoff, the brand placed more than 150 poster-sized vouchers in bus shelters all over the city complete with text encouraging the ad viewer to peel off the ad in exchange for one of many prizes, including round-trip flights, tickets for sporting events and free ice cream. A classic example of the scope of the product life cycle is the typewriter. In a vertical scroll you can get clear picture of the various features, the watch display and the product benefits. We're dedicated to finding, researching and writing the industry's finest Customer Experience That sense of interactivity is missing online, but it’s not completely absent. Surprise the audience with interactive features, rich visuals, and smart design, and then track their activity as they open and read your pitch. Many interactive pages might be overwhelming for the consumer and drive focus away from completing a purchase. The product page also has a video of the pizza van in action, plus downloadable instructions for assembling the van. It presents its flagship products by “breaking” them into parts and allowing the consumer to put them back together with their mouse scroll. Is the Speed of your eCommerce Site Hurting Conversions? Its USP? Most examples are online and don’t always take the form of standard ads. Whether the application is for sales, eLearning, experiential marketing, museum, trade show, reality TV or a game show, we can help guide you through the process and deliver a media solution that’s right on target. There are many ways to add choices to your advertising, including allowing readers or viewers to tailor the product to one they might be interested in. A simple example of interactive marketing is insurance companies that offer free, instant quotes. Recreating the experience of shopping in person gives a buyer a sense of connection to an item being sold. VenturePact, a software development firm, had exhausted all inbound strategies while … This is aided by a … Usabilla uses the information you provide to us to contact you Note: Many of the following examples overlap with each other. Interactive content can take so many shapes and sizes in today’s digital world it can be hard to keep it all straight! You may unsubscribe from these communications Requirements gathering stage … A wide variety of Facebook interactive ads makes the social network one of the best options for sharing immersive, engaging content including: Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals. These sites use graphics and text to allow users to … Today, 40.2% of marketers say that infographics are the best visual format … In some instances, they can even give the products a try. This Sony website is an awesome example of parallax design. This enhances the customer journey by creating the illusion of being able to fully ‘experience’ the product, as you would in a physical store. The tricky thing about its business model is that a customer can choose a garment for a big event (such as a wedding or work presentation), only to have it arrive a day before the big day and be a total disaster. At least, it doesn’t have to be. They seek to engage consumers or potential consumers in some sort of dialogue, and as such they may not seem like marketing at all at first. No, really. It will recommend or not recommend certain products for particular body types (apple-shaped, pear-shaped, and so on), and provides details on whether there’s any stretch or give to the fabric. hbspt.cta.load(454487, '8febc259-434f-41d3-ae64-9ca1b85cbe9d', {}); How can voice of customer (VoC) technology help you improve the online experience for current, and new, customers?… Read Full Tweet >, Our journey with @SurveyMonkey has hit a new milestone. Product Showcase. Products A couple of years ago, JetBlue Airlines came up with an interesting concept for its advertising: They wanted regular New Yorkers to steal their ads. Some products are accompanied by short videos and also include links to the Sony Store and other online shops like Amazon, T-mobile and Best Buy. Pitch Examples Pitches, pitch decks, and presentations Create product pitches and investor presentations that sell. Lego is all about encouraging imaginative play in kids, and the brand’s interactive product pages do just that. This is a reading app design project, with smooth animation and exquisite UI design making this app more realistic. So as an ecommerce site, how do you bridge this gap? Additionally, the page features a video that describes how the Bellroy is put together, as well as a quick questionnaire to help people choose the best wallets for them. 4 Examples of Interactive Advertising. Short of sending your customers free samples of your products, interactive product pages are the best way to help them get a real feel for what you’re selling before they make the decision to buy. Interactive media, also called interactive multimedia, any computer-delivered electronic system that allows the user to control, combine, and manipulate different types of media, such as text, sound, video, computer graphics, and animation.Interactive media integrate computer, memory storage, digital (binary) data, telephone, television, and other information technologies. They have implemented a simple and clean website concept that presents each product in its reflective state as you scroll down. Entertaining and engaging software that may resemble a digital world. Leave your email and we will delight you with a monthly summary. It’s open for business 24/7 and lets people shop from the comfort of pretty much anywhere. To cut down on disappointments, Rent the Runway uses interactive product pages to provide customers with as much information about its products as possible. You just want to keep  scrolling! For many women, bra shopping in person is a nightmare — so the idea of buying a bra online can be a total non-starter. Along with reviews, Rent the Runway has detailed fit information about each of its products. Digital Social media. Have a look and let us know what you think! It’s slimmer than a typical wallet. Not only does interactive content provide 2X more conversions than static content, it’s also as limitless as your imagination. Brickfielder is a British company that designs and produces innovative windproof golf shirts. Geox has combined narrated video with interactive elements, ingeniously conveying the competitive advantage of this shoe range: “perfect for any weather condition”. This can both create loyalty and harness individual networks to promote brand vi… An interactive product page! Another feature offered by Burberry is product recommendations. Here are 7 examples of interactive advertising that highlight the power and success of using this type of marketing in your own strategy. 5 Ways to Use Customer Feedback to Optimize the Mobile Experience, The Top 3 User Experience Terms You Should Know [Video], 3 Elements of the Digital Journey Where Banks Can Build Customer Loyalty, Meet the GetFeedback platform: A modern approach to customer experience management, How to Make Digital UX Seamless and Customer-Centric. at any time. Virtual Reality. Explore these 20 examples of interactive eLearning courses, including quizzes, video lectures, and dialogue simulations. Their brilliantly  designed product page allows you to explore the shirt in detail; from the technology used to produce it, to a close inspection of the fabric and the benefits that any golfer can take advantage of. Usability Engineering is a method in the progress of software and systems, which includes user contribution from the inception of the process and assures the effectiveness of the product through the use of a usability requirement and metrics. They can pick them up, feel what they are made of, and get a sense of overall quality and heft. Application software for mobile devices such as a weather app. Companies have increasingly opened their own social media accounts, for instance, and often offer incentives and discounts for people who “friend” or “like” the brand online. Download source files for free. Examples such as this one, posted by Stripe designer Tyler Thompson, would be difficult to decipher at the best of times. In another image, a pizza delivery mini-fig is shown scooting off with a delivery. We're committed to your privacy. Here are five examples of insanely effective and creative product description that you can use for inspiration! Share this publication You can select the weather condition of your choice and see the effect rain, sun or snow has on the product. Visit Humboldt is a wonderful interactive website that lets visitors learn all about … It’s up to a brand to create interactive product pages for the items it sells. You visit the site, fill in some information, and go to the next stage in the process. The company then recommends particular styles to customers based on the results of that quiz. However, there is a crucial element that will always be missing and that only comes with traditional retail spaces: experiencing the product physically. Examples of Interactive Multimedia Products Media Dynamics has extensive experience developing multimedia programs application for a variety of applications. Whether you want to improve the shopping experience, encourage people to make the most of your product, or highlight exactly what it is that makes your company different, interactive product pages are the way to go. Looking at examples will give you an idea not only of what works and what doesn’t, but also how an interactive product page can come together, and the number of possibilities that exist for designing and styling the page. View example . ). Browse all examples Here's a small collection of interactive product views and 3D product visualizations that were produced either via 360 product photography or 3D modeling. - Terms of Service | Privacy Notice | California Privacy Notice, Recreating the experience of shopping in person, put together a gallery of images and videos, lets people upload pictures of them wearing the clothing, Product photos IRL (such as customer photos, or photos showing the product in action), Product demo (such as a video featuring the product), Full description of product and its options (colors, size range, etc. And here's the example of interactive content from Sainsbury's. 8 Exceptional Examples of Interactive Product Pages Sony – Be Moved. Experience content. Therefore, subscribers interact with the product even before visiting the store website itself. As stated by the company itself: “Bellroy exists to slim your wallet”. The design is clean and intuitive and allows the consumer to quickly proceed to checkout. content. Their... Bugaboo. Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before. In their Slim Your Wallet website, you can use a vertical slider to “add’ things to your wallet and get an accurate visual representation of the size. These interactive packages are more than just a clever picture – they let the consumer interact with their product in a way that gives it more value than just the product itself. Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games. Large companies around the world are trying to compensate for this online limitation by providing interactive product pages. It presents its flagship products by... Brickfielder. That’s your chance to convince them that your product is the one they need. about our relevant content, products and services. For that reason, some high-end designer labels still only sell their clothing in stores. A product or service that doesn't give you an opportunity to control it. Customize almost every part of the watch: the case, the engraving, the movement (quartz/automatic), the bracelet, the dials, the hands and even the colour of their logo! To help women get the right fit, it doesn’t just ask them to measure themselves, like so many bra companies do. APPS is a great interactive website created by VGNC company for liquor brands. The pages feature images of specific toys from Lego (in this case, a pizza van) “in action.” For instance, the pizza van owner mini-fig is shown opening up his van for business and selling a pizza to a customer mini-fig. 12 Types of Interactive Media. As you move the slider up and down, the thicknesses of the wallets change. Online shopping does have its perks. Take a look at some interactive product pages from several different companies: A unique selling point (USP) is something that sets a product apart from others in its category or niche. The Happy Ending: Redeeming bad experiences. To give shoppers an idea of what the bra is like IRL, the product pages also have reviews from other buyers. Bjorn Borg has a range of reflective products that are ideal for sporting at night. This is a great example of accessibility in website design, plus the interactive qualities of the site make the learning experience even more interesting. You want in? But Third Love has gone above and beyond in terms of creating interactive product pages for its bras, and demystifying the bra-buying experience. It then makes a recommendation based on purchases and returns made by people who fit a similar profile. Software designed as a tool for users such as a knowledge management platform. Games. Welcome to the new @GetFeedback platform. Instead, it has a quick questionnaire that asks detailed questions about bra preferences and breast shape. For example, the product page for a Kate Spade romper has reviews warning that the zipper is wonky, and that the romper is tricky to get into and out of (making bathroom breaks a real chore). Not Burberry. To cut down on disappointments, Rent the Runway uses interactive product pages to provide customers with as much information about its products as possible. You want in? The main challenge here, is to effectively push the consumer towards checkout, while still maintaining engagement and conveying the product’s features in a clear and concise way. Additionally, interactive kiosks can also extend marketing services as digital signage, promoting the latest products and/or services, else host paid-for advertising services. © 2021 IZEA. Leave your email and we will delight you with a monthly summary. For example, the product page for a Kate Spade romper has reviews warning that the zipper is wonky, and that the romper is tricky to get into and out of (making bathroom breaks a real chore). Deloitte | Will You Fit Into Deloitte? To help customers get the sizing right, it has an interactive size guide. The… You may unsubscribe from these A DVD-Video typically includes an interactive menu allowing the user to change settings or play additional content. Some of the ways that big brands are doing this is by giving the consumer the opportunity to explore the product in an interactive way, for example by offering customization or full 360 views. The concept is highly interactive and maintains your attention perfectly. Another, more business-focused example would be this gamified … Interactive Floral Walls. Application Software. Social networking websites such as Facebook, Twitter, and Instagram are examples of interactive media. Interactive Infographics. If you  have your first child on the way, buying the perfect stroller is of utmost importance – especially if you are going to spend more than 1000 euros on  it! Fitbit presents its ChargeHR wristband in a scrollable journey of product exploration. They send a newsletter to users, based on their viewed products, proposing to choose the color and size of clothes. Swiss start-up Bruggler allows you to create your custom watch in their beautifully designed interface. For some, the idea of buying a luxury product online is just a no-go. any time. We're dedicated to finding, researching and writing the industry's finest Customer Experience content. At least, it has a range of reflective products that are Ideal for sporting at.. Company itself: “ Bellroy exists to slim your wallet ” look and let us know what you think depth... 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